PocketVault · D14 Rolltop
Product proposal · one page · bring to the decision
DECISION REQUESTED: Adopt D14 Rolltop as PocketVault’s flagship product — a phone-usable waterproof pouch sold wholesale to retail stores — and fund the RFQ plus dunk-pass demo units. Target: 8–15 stores live by Dec 16 at $19.99 MSRP / ~$10 wholesale.
$19.99Suggested MSRP
~$10Target wholesale
55% / 62%Damage / use nothing
8–15Doors this window
What changes at yes / at no
| YES | Envelope freezes, RFQs go out this week, dunk-pass demo serials get built, and we walk into the first eight stores with a sample and a sell sheet. A product exists on a shelf inside this window. |
| NO | We keep a design catalog and a survey. Campus season and the IBC window close with nothing on a shelf, and the customer evidence goes stale. |
Trade-offs to weigh
| Trade-off | Our response |
|---|---|
| D14 as drawn (glass + 4 load cells) models ~$60–$90 landed — it cannot be the $19.99 case pack | Ship a de-featured store SKU; keep the instrumented unit as the dunk demo |
| Cases bought are cash frozen until sell-through | Pre-sell opening orders before committing a large factory PO |
| Adopting D14 shelves the wallet roll-up and rigid case family this window | Accepted — this is the cost of focus, stated plainly |
The product
- Soft TPU-aramid body, rigid glass bezel, 3-fold roll-and-clamp.
- Use the phone through the window. Packs flat with lanyard.
- Drawing D14-RT-001 · packed 220×150×25 mm · ~210 g.
Customer evidence (n = 47)
- Hangtag: waterproof · touchscreen · easy open · durable.
- Price band $15–$25; indifference ≈ $20 → MSRP $19.99.
- Soft unaided intent → in-store dunk demo is required.
Who we sell to
- Primary customer = the store, not Instagram.
- Competitor is a Ziploc and “I’ll be careful” — not an $80 dry bag.
- First doors: campus bookstore, outdoor, water shop, convenience.
- Opening order: case of 12. Reorder by text at 3 left.
Known weaknesses (stated up front)
- Unaided intent at $19.99 is soft: 34% top-2 → demo-led selling, not packaging.
- Sample is 81% students → campus-adjacent doors first.
- Economics are modeled ±30–50%, not quoted. The RFQ is part of the ask.
Next 30 days if approved
| Action | Owner | Done when |
|---|---|---|
| Freeze envelope (drawing vs 122 g plan) | Engineering | One spec sheet on RFQ |
| RFQ Path B pouch + D14 flagship | Ops | 3 quotes in hand |
| Sell sheet + MSRP/MAP + dunk video | Sales | Buyer packet ready |
| First 8 store pitches | Sales pod | Opening POs or written nos |
Approver name / role
Signature
Signature
Date
________ / ________ / ________
________ / ________ / ________
Decision
☐ Adopt D14 ☐ Hold ☐ Reject
☐ Adopt D14 ☐ Hold ☐ Reject
Deck: d14-product-pitch.html · Notes: manufacturing/D14-PRODUCT-PITCH-NOTES.md
Concept renders · economics illustrative until factory quotes